Last Updated on January 8, 2022 by ellduclos
You may be wondering if Pinterest marketing is still worth it in 2022? I strongly believe that IT IS! Pinterest may not be what it used to be, but it still is a great way to marketing your content and build brand awareness! Since the Pinterest algorithm has changed so much over the years, I wanted to create this post to share a powerful Pinterest marketing strategy for 2022. These updated Pinterest tips will help you successfully market your content to thousands and even millions of Pinterest users.
Disclaimer: This post contains affiliate links. You can read my full disclosure policy here.
Powerful Pinterest Marketing Strategy For The 2022 Pinterest Algorithm
Now that we have established that Pinterest marketing STILL WORKS in 2022, let’s focus on what you can do to use Pinterest to your advantage! These powerful Pinterest tips will take your content marketing strategy to the next level!
Create Idea Pins
The first Pinterest tip to add to your Pinterest marketing strategy in 2022 is to create idea pins. Idea pins are previously known as story pins. Listen, I was against idea pins for the longest time. I hate that we can’t add links to the idea pins we create. However, Pinterest’s current algorithm is prioritizing idea pins.
The main reason being that it helps keep people on their platform longer which benefits them. They want to try to keep people on their platform as long as possible. I know that doesn’t really benefit content creators, BUT it is a great way to build brand awareness!
So how can you use idea pins to benefit you?
If you are sharing helpful or inspiring content on your idea pins, this will attract people to follow your account and hopefully browse and click through to your static pins, link in your bio, etc.
One of my current clients created a motivational video for the new year. I created an idea pin using this video and made sure to pin it when New Year content was trending. Her Pinterest account was new and she had about 100 followers max.
Look at the results of this one pin! & it’s still growing!
This one idea pin brought in almost 1.7 million views and over 1,000 new Pinterest followers in a matter of days. Additionally, if you add your instagram username to your Pinterest bio this can help with gaining new Instagram followers as well. This is how you can use Pinterest to market your Instagram.
You also want to make sure that you add a call to action to your idea pin. Simply adding a slide to the end of your idea pin that asks the viewer to follow you for more and additionally you can add a url or Instagram username to your idea pin description.
When it comes to idea pins, if you are trying to market your blog content I recommend creating 1-2 idea pins a week. If you pin too many idea pins your static pins may get lost.
Pinning On Trend
Pinning content that is trending is a great way to take your Pinterest marketing strategy to the next level! This tip can be a total game changer. The thing about the new Pinterest algorithm is that new pins aren’t going to take off as quickly as they used to.
Before the algorithm changed, new static pins could take off immediately. Unfortunately this isn’t usually the case anymore. BUT, I do find that pinning content that is trending is a great way to boost the reach of new pins, especially idea pins.
So how can you figure out what is trending on Pinterest and when?
Using the Pinterest trend tool is so helpful! You can check it out here.
For an example I am searching “Easter Crafts”
What I notice is that easter crafts started to trend in February last year.
This means that if I want to pin easter crafts, the ideal time to start pinning this content would be in February. This gives me a jump start on the trend. Then as it gets closer to Easter I will continue to create and share content that I have related to this topic in hopes that my new content will take off during this time.
The Pinterest trends tool will also show you topics that are starting to trend. If you have any content that relates to these trending topics, it would be a great time to start pinning them!
If you aren’t using the Pinterest trends tool in your current Pinterest marketing strategy, you are missing out! It’s also a great way to research your topics to see what would be worth pinning and what may not be worth the time pinning. I also find great content ideas via this tool as well!
How often should you pin?
Now you may be wondering, how often should you be pinning in 2022? With the current Pinterest algorithm I recommend pinning 3-5 new pins daily.
When I say new pins, I mean creating a fresh pin with a different pin image from the previous pin you might have pinned for the same content. It can sound confusing, but even switching up pin colors and fonts using Canva can be really helpful!
I love using Canva. They make it so easy to create fresh pins. I also have their business plan because it offers hundreds of stock photos for every niche that can help me make sure I am creating fresh pins with new images.
If you are in search of stock photo websites to use for your pin graphics, check out the list I recommend here!
Why are my new pins only getting 1-10 views?
You may be thinking, “I create new pins consistently but they don’t get any views…why bother?” I get the frustration. Trust me, before the new Pinterest algorithm updates my new pins would take off right away with thousands of views. Unfortunately, with the current algorithm new static pins don’t usually take off right away. Pinterest marketing is very similar to SEO. Older content has more authority.
The more consistently you are pinning fresh content, the more Pinterest will push your older pins out in the smart feed. I know that’s frustrating, BUT it’s still bringing you traffic and eyes on your account. These views can also transfer to people clicking through to your website in your bio and hopefully seeing your new content.
Eventually your new content will start taking off as they gain authority and start to trend.
It’s really easy to get defeated when it comes to Pinterest marketing if you are paying too much attention to your analytics. I recommend not even looking at your analytics until the end of each month.
Mindset shifts can be REALLY powerful. Try to have fun with creating new pins and show up knowing that your pins will attract your ideal audience. The traffic will eventually come.
If you are a new account it may not come right away. I always say give it at least 3 months of consistent pinning before you give up, but Pinterest marketing takes patience, just like SEO! With the client’s account I mentioned above, it took about 2 months to get those results, but it doesn’t always happen this way for every account. It really depends on the niche as well.
Pinterest analytics are not linear
Often I see people stressing their analytics. One day they will have 300,000 views and the next day they have 200,000 and are feeling defeated. This is actually normal.
Pinterest analytics will fluctuate all the time. Pins take off according to what’s trending. Most people find a decrease in their analytics after the holiday season. If you think about it from an average Pinterest user perspective, people are using Pinterest to search for ideas.
During the holiday season there’s an uptick in users because people are searching for holiday recipes, crafts, ideas, etc. It’s normal for traffic to dip back down after the holidays. Don’t let it stress you out!
It’s also normal to have really good days where your reach is incredible and then the next it’s not. There will eventually be a time when your analytics plateau, go up, and go back down. It’s just the way it is, but if you continue to stay consistent regardless of the dips, you will find progress overall.
Pinterest Growth Course & Strategy Calls
If you are new to Pinterest marketing or you feel as if you have no idea how to use it to market your content successfully, then my Pinterest marketing course can help! I also offer 1:1 Pinterest strategy calls which you can learn more about here!
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