Have you been trying to grow your blog traffic using Pinterest but, no matter what you do, you can’t get the results you want? Recently Pinterest went through some changes with their algorithm and I have received so many questions in regards to why bloggers are seeing a decline in their pin impressions and blog traffic.
Usually when I do a brief Pinterest audit for bloggers to see where they might be going wrong with Pinterest, I see the same Pinterest mistakes consistently happening. That’s why I am using this post to share some of the major Pinterest mistakes that might be causing you to see a decline in your blog traffic from Pinterest.
If you want to grow your blog traffic using Pinterest marketing then keep reading!
Disclaimer: Affiliate links are used. You can read my full disclosure policy here.
Stop re-pinning others’ content
One Pinterest mistake that you are probably making is re-pinning others’ content. You might be thinking, what?! Isn’t Pinterest’s purpose to RE PIN content? Yes. That’s right, for PERSONAL users. If you have a business account and use it to grow your website traffic then you need to make sure you are pinning YOUR content.
Pinterest even sent out e-mails stating that re-pinning others’ content and re-pinning your own content to multiple boards is hurting your reach more than helping.
Pinning others’ content might help you grow your impressions but, it’s not going to help you grow your own blog traffic. I only pin my own content.
Stop re-pinning your own content to multiple boards
Another Pinterest mistake I see a lot of bloggers doing is re-pinning their old pins consistently. Pinterest doesn’t want you to re-pin old pins. They want you to create FRESH pins consistently. If you aren’t creating new pins consistently and you keep recycling your old pins, you aren’t going to get the link clicks you want.
It’s a pain in the butt to create new pins, I know… BUT, it makes a difference. I try to pin 10-28 new pins a day. If you want to learn more about my pinning strategy then you need this course. I get over 100,000 blog views most months using Pinterest.
I created this fresh pin NOT EVEN 24 hours ago and it’s already brought my blog almost 500 page views. FRESH PINS ARE KEY.
I create all of my pins using Canva pro and I also use stock photos on my pins otherwise, I run out of new images.
Some of my favorite feminine stock photo sites:
REMEMBER: Don’t pin the same pin image to the same board more than once. You can pin the same link to the same board as long as you switch up the pin image.
I only re-pin my own pins to up to 5 related boards. No need to do more than that. You can also check out my manual pinning strategy in this Pinterest course too.
Stop pinning without using proper SEO strategies
Pinterest is a visual search engine which means it’s SO IMPORTANT to practice good SEO. If you are pinning your pins without keyword optimized descriptions then Pinterest isn’t going to know how to rank and categorize your pin.
You also want to make sure your board descriptions and titles are keyword optimized as well. When you pin your pins, you don’t want to pin a pin about dinner recipes to a beauty board. It just doesn’t make sense. Pin your content to related, relevant boards only.
Stop creating pins that aren’t click worthy
I know we don’t want to accept the fact that our pin designs slack but, sometimes that’s a huge reason as to why our pins don’t perform the way we want them to.
What makes a click worthy pin?
- easy to read text overlay (if your pin is just an image with no text overlay, your link clicks will be lower most of the time)
- make sure to use POWER words in your titles
- at least 600 x 900 (horizontal pins don’t perform as well as vertical)
- colors aren’t too harsh on the eyes
- images are high quality and clear
PAUSE & grab a free list of over 100 POWER words and a Pinterest audit check list!
Stop being inconsistent
A huge Pinterest mistake that I see bloggers make is not staying consistent. If you aren’t pinning consistently then you won’t get the results you want. I recommend pinning 15-25 times a day at least. If you struggle with manual pinning consistently then you need to invest in Tailwind. This is a pin scheduling tool that I use to help me pin daily. It allows me to even pin while I sleep.
Stop using group boards
I used to be ALL ABOUT group boards. However, they aren’t needed and they aren’t as effective as they used to be. I pin to one group board a maybe a few times a month (if that!)
Pinterest sees group boards as spammy now because they aren’t being used the way they were originally intended. Pinterest created this feature for people to collaborate together and share ideas.
For example, let’s say you are planning a wedding…You could create a wedding planning board and add your wedding planner as a collaborator to that board so you both can share ideas for your wedding to that board. That’s the purpose of creating a board to collaborate on Pinterest.
Once Pinterest noticed bloggers were using group boards to boost their reach, they cut the reach of group boards. Now they push personal boards.
A lot of group boards aren’t niche related and have hundreds of collaborators with random content being pinned to that group board. This also messes with Pinterest SEO.
Stop focusing on Pinterest monthly views
Here’s the thing, impressions are nice BUT, they don’t matter. An impression isn’t blog traffic. You could have millions of Pinterest views but, if you aren’t pinning strategically then that will probably equal very little blog traffic.
Link clicks matter more. The goal is to create pins that bring you link clicks and drive traffic to your blog.
When your pins take off and start bringing you link clicks, your monthly Pinterest views will usually go up.
If your Pinterest account has 500,000 monthly views, it’s very doubtful that your blog traffic is over 100,000 monthly. So don’t stress your monthly views as they never equal out to blog traffic. Focus on increasing your link clicks and your monthly views will follow.
I know it’s frustrating when you see a dip in your monthly views because they are public for everyone to see BUT, I promise, monthly views will go up and down all the time. If you panic every time they drop, you’ll never be satisfied.
Stop expecting results over night
I see this happen ALL THE TIME. Bloggers will learn Pinterest marketing and implement the strategies for a week and get discouraged when they don’t have 50,000 blog views within that first week. Just like anything else, Pinterest marketing takes time. You need to give it time. Stay consistent with your pinning strategies for at least 3-6 months. Over night success is rare.