Last Updated on December 6, 2020 by ellduclos
What is the trick to mastering Pinterest so you can grow your blog traffic and make money blogging? Is there such a thing as Pinterest hacks? This is a question many ask in Boss Girl Bloggers. Luckily, I am a Pinterest nerd and do everything I can to stay up to date with the latest Pinterest algorithm! Throughout my Pinterest marketing journey I have learned 9 Pinterest hacks that will bring real growth!
Thanks to these Pinterest hacks I receive 100,000 monthly blog views from Pinterest with over 6 million monthly Pinterest views! Some months are higher than others and vice versa.
Results will always vary depending on niche, audience, and the way you are pinning! If you aren’t pinning your own content, chances are you could have millions of Pinterest views and no blog traffic.
I started my blog a little over 3 years ago so I am very happy about the blog traffic I do have. Thank you Pinterest! In this post I want to share 9 of my favorite Pinterest hacks that will help you increase your Pinterest views and hopefully convert that into more blog traffic!
Disclaimer: Affiliate links are used, if you purchase via my affiliate link I receive a small commission at no additional cost to you. I only recommend products I use and love! Thank you for your support. You can read my full disclosure here.
9 Pinterest Hacks To Grow Your Pinterest Views and Blog Traffic
Keywords – Pinterest SEO Strategies
Pinterest is a visual search engine with a smart feed. If you want your Pins to show up in the smart feed and search results then you need to make sure you use good Pinterest SEO strategies. Keywords are going to be very important to focus on if you want to rank in Pinterest search results.
Here is an example of how my pins rank thanks to proper Pinterest SEO.
I searched “Look like a professional blogger” and 2 of my pins ranked first:
I also searched “Journal prompts for self discovery” and my pin ranked 3rd!
Let’s test one more search, “Boost your mood” and my pin pops up 1st!:
Keep in mind that when you search for pins, each search will be different but relatively stays pretty accurate. Having keyword descriptions and pinning to keyword relevant boards will help your pins rank in searches. This is a great way to get your pins seen and clicked on which grows your blog traffic.
Another great way to rank on Pinterest is having your profile rank as well! In this example I wanted my profile to rank in search for “Pinterest Marketing” and “Pinterest Strategist” as well as “blog coach”.
I rank 2nd for “Pinterest Marketing”, “Pinterest Strategist”, and “Blog Coach” currently:
You’ll want to make sure you are using keywords in your profile description AND in your profile business name to make sure your profile is ranking.
I go over this in more detail in my Pinterest course!
Play around with different pin styles
The second Pinterest hack is to create a variety of different pin styles each week.
Different pin styles to try out:
- List pins, (pins that are styled in list form and have a “click to read more” call to action)
- Quotes, These help a lot when it comes to growing your Pinterest views PLUS I find the click through is still successful
- Pinterest perfect sized pins (experiment with titles too! As well as colors. Perfect sized pins are about 600 x 900 but pin should be a 2:3 ratio)
- Images from your blog – pin images from your blog and Instagram. Perfect for fashion/beauty bloggers.
I will usually do a mixture of all the above! I find quotes and list pins bring me great views but I get better click through with my perfect sized pins with titles!
Example of a List pin:
This is a pin that I did for one of my blog posts. This style of pin brought me a lot of impressions and saves The click through rate isn’t as strong as a “perfect sized pin” with title, but it still brings me over 5,000 blog views every month!
Play around with your pin styles, change up the colors, fonts, and sizes to see what works best!
You should also invest in some stock photos to create gorgeous Pinterest pins!
My Favorite Stock Photo Sites:
Don’t be afraid to pin more of your own content.
I find that a lot of bloggers fail to pin their own blog content. I actually pin a majority of my own pins every day. There is nothing wrong with that. Just don’t be spammy! I share my in depth Pinterest marketing strategy in this affordable course.
Create new pins weekly
Pinterest loves fresh pins, so make sure you are creating new pins every week. I like to create 5-7 new pins every day.
Use Pinterest Trends
Pinning on trend is going to help your pins go viral. I like to pay attention to what’s trending on Pinterest so I can create content that I know will perform well. Use the Pinterest trends tool to help!
Always re-create pins that go viral!
Now you might be wondering, how do I know if a pin went viral? In my opinion if your pin is getting more attention than any other pin, that’s probably a popular post! I have this one pin for my blog post “10 things to remember in a relationship” and without fail, every time I re-create it, this pin will bring me thousands of clicks!
I don’t hesitate to re-create that pin every week! If you have popular pins that are bringing you blog traffic then continue to create new pins for that blog post each week!
Pin with the season
Seasonal content on Pinterest always performs well. If you think about it, the average Pinterest user is using Pinterest probably for holiday related events or seasonal ideas! If it’s summer then you should pin summer content! If it’s the holidays, pin holiday content!
You should also keep in mind when you are creating seasonal content you need to start pinning that content at least 30-60 days in advance since Pinterest pins do need some time to gain traction before they really start ranking!
Pay attention to your Pinterest analytics
This Pinterest hack is KEY to a good Pinterest marketing strategy. You want to look at your analytics to see which pins and boards are bringing you the most clicks.
Don’t delete boards or pins unless you are prepared for the consequences.
I know people say to only have boards related to your niche/blog topics … I used to think this way, but in my opinion it doesn’t really matter. Most of your pins are seen in the smart feed and search anyway!
If you do decide to get rid of a board I suggest making it secret rather than deleting it. Learn from my mistake. When you delete a board you are also deleting pins (which probably contribute to your monthly views) therefore your monthly views might drop.
You may also lose followers who were following that board. This happened to me. I went on a board purge and doing so lost me over 2,000 followers. Just remember that when you delete pins or boards you may lose your Pinterest views and some followers! Be prepared.
I hope you found these 9 Pinterest hacks helpful! I go into Pinterest marketing in more detail in my “Pinterest with Ell!” course!
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If Pinterest seems like a lot of work and you just don’t have the time – let’s chat! I would love to be your Pinterest manager! You can learn more about it here or send me an email Pinterestwithell@gmail.com
AND feel free to follow me on Pinterest!
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Thanks for the useful information. Question: When creating a new pin (even though you already have one out there) do you use the same title and description each time?
Thank you so much and that’s a great question! I try to switch up titles and descriptions a little to see which performs better (:
Your post is amazingly helpful! I’m struggling with Pinterest, creating new pins but your post helps me a lot in understanding.
Thank you so much! I am so glad you found the Pinterest tips helpful (:
Very helpful tips!
Brianna | http://briannamarielifestyle.com/
Every single blog post of yours is so incredibly helpful and motivating. You inspire me to keep working hard on my blog! Thank you for all of these amazing tips. I’ve been working on creating a schedule for when I will focus on different kinds of posts to create new pin images for. I’m going to follow what you said for Hack #4 and create new pins each week.
You’re the sweetest! Thank you so much! Can’t wait to see if the strategies pay off!! (:
Thank you for sharing, I have tried to master Pinterest but I find it so difficult to figure out the right formula! Such great advice here, however I’m very tempted to hire you to have a look at my Pinterest and see where I can improve! xx
Thank you so much! I love Pinterest and I am always here to help (:
This is a very informational and well-written post. Keep writing such posts. Pinterest is a big platform for fashion and beauty niche sites.
Thanks for this post! Pinterest, as other social media platforms, is so constantly changing it can be hard to keep up. One of the reasons for this is their constant fight against spam and misinformation. You must keep testing and adjusting your strategy.
I definitely agree! It can be quite the pain sometimes!
thank you so much for this free blog post, because most people talk about pinterest force you to buy their tutorials.
as a new blogger this is very helpful for me to understand pinterest.
So glad it was helpful!!
Great points! This is especially helpful for me right now as I begin to market by blog content through Pinterest 🙂
So glad you found it helpful Crystal!
First of all, this post was amazing and so informative! I have a questions regarding Hack #4. When you say you create new pins for your best performing posts on Pinterest, do you go back and add those pins to your blog post? Or just create something that is similar to an existing pin? Also, how often is too often to pin to the same blog post (using different pins).
Thanks for your help! Again, this post was so helpful!
Thank you so much! I usually will just upload the new pin directly to Pinterest and schedule from their using Tailwind! I only have one branded pin on each post (: As for how often is too often to pin the same blog post, i’d say as long as you aren’t pinning all at once and don’t pin the same link back to back multiple times you’ll be okay. You also want to switch up the image and try to just pin 20-25 pins throughout the day!
Thank you for these tips! I’ve used Pinterest for years but never focused on building my following until now.
Your blog is super cute!
Thank you so much summer that means a lot to me!!
Thank you! There are some new tips you described that I will surely try!
So happy to hear this!
The tips you gave us were really helpful and I love the examples you gave with it https://blogsbytosh.com/
Thank you so much!
This is such great advice! I am just getting started on Pinterest and I am trying to figure all out 😀
So glad it was helpful!