Last Updated on December 6, 2020 by ellduclos
Do you want more blog traffic? Duh! Maybe you feel like you are constantly trying every blog traffic strategy out there but nothing is working. Don’t worry, I am here to help! Did you know that Pinterest brings my blog thousands of views every day? YES, I get thousands of blog views from Pinterest daily. In this post I am sharing with you helpful Pinterest tips to help you grow your blog traffic using Pinterest marketing.
Let’s get you those blog views you deserve!
Disclaimer: affiliate links are used. You can read my full disclosure here.
How Do You Grow Your Blog Traffic Using Pinterest?
Every time I ask a new blogger if they have tried to drive traffic to their blog using Pinterest they look surprised. If you aren’t already using Pinterest to grow your blog then you are missing out! There are millions of users on Pinterest which means the potential to get your blog seen is HUGE!
I went from 5,000 monthly blog views to over 80,000 blog views a month using Pinterest marketing!
As you can see, thanks to creating pins that went viral I was able to grow my blog traffic. Now I want to share my TOP notch, helpful Pinterest tips so you can grow your blog traffic using Pinterest too.
Pinterest Tips to Grow Your Blog Using Pinterest
Use Keywords Strategically On Pinterest
If you want your pins to help you grow your blog then you need to make sure you are using keywords in your pin descriptions. Before you post a pin from your blog make sure you have a keyword optimized description. Pinterest is a visual search engine and without keywords in your pin descriptions and titles Pinterest won’t know how to rank your pins in search. You should also use keywords in your board descriptions. This will let Pinterest know what pins they can find on your board.
PRO TIP – > If you are going to pin a pin to a board, make sure the pin is related to what the board is about! You don’t want to pin off topic pins to a board as it messes with Pinterest SEO.
Did you know that if you use good Pinterest SEO you can also get your pins to rank in google search?!
So just keep using good Pinterest SEO strategies!
Create fresh pins
If you want to grow your blog traffic using Pinterest you need to create fresh pins. This has been a huge game changing Pinterest tip for me. For awhile I would keep re-pinning the same pin to the same board hoping it would take off again. This messes with the new Pinterest algorithm and it’s a huge reason as to why you aren’t growing your blog traffic.
The new Pinterest algorithm LOVES FRESH pins. This means you should be creating new Pinterest pins for your blog posts every week and only pin a pin image to each board once. It’s okay to pin the same link to the same board more than once, as long as you are switching up the pin image.
Invest in Pin Templates
Investing in pin templates can help speed up your pin creation and it also can help you if you struggle to create pin designs. You can grab 86 customizable pin templates here for just $29!
Pay attention to your Pinterest analytics
It’s important to pay attention to your Pinterest analytics if you want to grow your blog traffic. Your Pinterest analytics will tell you which pins are bringing you the most link clicks. The more link clicks you get means the more traffic your blog receives from Pinterest!
A lot of people ask me if monthly Pinterest views really matter? The answer to that is yes and no. Monthly Pinterest views shouldn’t be the most important analytic. Link clicks is the most important. However, the more reach you have on Pinterest the better the chance you have of getting a viral pin.
Pin your own content
Pinning your own content would seem like an obvious Pinterest tip right? In order to get blog traffic with Pinterest you need to pin your own content, DUH! However, I still see bloggers barely pinning their own content and then wondering why they aren’t seeing results.
A while back Pinterest gurus would say you need to follow an 80/20 rule. This meant that you should pin 80% others content and 20% your own. This rule no longer applies. It’s actually limiting your potential to grow your blog traffic.
Instead I recommend doing the opposite. Pin 80% your own content and 20% others. A lot of the bloggers who are getting blog traffic using Pinterest are ONLY pinning their own content. It makes a difference!
Keep in mind, It’s important to pin strategically throughout the day and not all at once so you don’t get marked as spam. You should also try not to pin the same link multiple times in a row as that can flag your account as spam too.
Create a pin that attracts an audience
If you want to grow your blog traffic using Pinterest it’s important that you are creating pins that make a viewer want to click into the pin and read more. I actually have an article on how to create a viral pin that you should check out!
What makes a quality pin?
- A catchy title – Pins with titles perform better than pins without titles
- 2:3 ratio – I find that 600 x 900 pin size is the best
- Easy to read fonts – Don’t get too crazy with your font, having clear and easy to read text is ideal!
- Use overlays – Don’t just place your text on top of the pin image because sometimes that’s hard to read. Use overlays that you can put text on top of to make it easier to read.
- Have a call to action – Sometimes a user might not know they can click in and read more, feel free to use call of actions to entice the viewer to want to click into the pin.
If you don’t have quality images to use to create pins then I suggest investing in stock photos.
Here are a few of my favorite stock photo sites:
Pin on trend
Another helpful Pinterest tip is to Pin on trend. What I mean by this is look to see what topics are trending on Pinterest and pin content that is related to what is trending. You can also use Pinterest’s trending topics as a way to think of what content you can create next. If there are any trending topics that are related to your niche then that would be a great time to bust out some blog posts related to those trending ideas! You’ll want to use the Pinterest trends tool for this.
If you are still wondering how to grow your blog traffic with Pinterest then invest in a course!
The Pinterest with Ell course is the only Pinterest course you’ll ever need! This Pinterest course will break down STEP BY STEP how to set up, optimize, and use Pinterest to grow your blog traffic.
Pinterest brings both my blogs a combined total of almost 200,000 monthly blog views. If you want to see results using Pinterest then this course is for you.
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