Last Updated on June 24, 2020 by ellduclos
Have you heard that you can grow your blog traffic using Pinterest? Pinterest is a visual search engine and if you aren’t using it to grow your blog you are missing out. Pinterest brings my lifestyle blog 100,000 blog views a month and this blog receives thousands of blog views a month too. Maybe you have used Pinterest for a while now but you aren’t seeing the results you want? In my Boss Girl Bloggers community I receive tons of questions daily wondering how to increase pin link clicks. That’s why I put together this helpful post sharing some ways that you can increase your pin link clicks this year.
Disclaimer: Affiliate links are used. You can read my disclosure policy here.
How to increase your pin link clicks
Before we dive into the tips, it’s important to keep in mind that some niches on Pinterest take longer to grow. It’s just a fact. Certain niches will perform better than others. For example, my lifestyle blog can easily get thousands of link clicks a day and my business blog takes a bit longer to grow.
Certain topics trend throughout the year more than others. If you are a food blogger, chances are Pinterest will EXPLODE your blog traffic if you use it right. Be patient with yourself when you try to grow your blog traffic using Pinterest. It takes time but once you get the hang of it, it’s a game changer.
Here are a few of my own personal results from Pinterest. These are a few pins that went viral and brought my blog consistent blog traffic.
So what makes a user want to click your pin and read more?
A click worthy title
You want to have a title that entices the viewer to want to click and read more. Think about a problem your audience might have that you have an answer to. You also want to think of POWER words that you can add to your title. These power words should evoke emotion.
Power words to consider:
Try testing out different titles to see which perform better. Here are some examples:
“10 Ways To Live Your Best Life” as opposed to “10 Easy Ways to Change Your Life Instantly”
“10 Chocolate Chip Recipes” as opposed to “10 Delicious Chocolate Chip Cookie Recipes – Quick and Easy!”
“How to Save Money” as opposed to “Best Kept Secrets To Save More Money This Year”
“How To Grow Your Blog” as opposed to “Ultimate Guide To Growing Your Blog Traffic, Step-By-Step”
***PRO TIP: Pin images that have titles on the pin tend to get more link clicks than images without titles.
Use proper Pinterest SEO
If you are using proper Pinterest SEO then your pins will receive more clicks. If you can get your pin to rank in a Pinterest search, that pin has the potential to bring you consistent blog traffic every month.
For example: This one pin of mine ranks under Journaling and brings me hundreds of blog views each month.
So how do you rank and practice good Pinterest SEO strategies?
- Use keywords in your pin description AND board descriptions. I have an affordable Pinterest e-course that teaches you how to do keyword research so that you can rank on Pinterest.
- Only pin your pins to boards that are relevant and related to the pin. (if you have a recipe pin, don’t save it to a fashion board)
- Include a few relevant hashtags to the end of your pin description.
- Avoid keyword stuffing. Instead, try to create 3-5 sentences using keywords that explain what the pin is about.
Have a call to action
Some Pinterest users may not be aware that they can click into your pin to read more. Try having a “call-to-action” on your pin. For example, “Click to read more”.
Create appealing pins that are easy to read
Sometimes pins we consider to be “unattractive” actually take off! It’s strange right? The thing with Pinterest is sometimes pins can go viral randomly and it’s hard to pin-point exactly why it took off. I recommend however, trying your best to create a pin that is appealing and easy to read.
What makes an appealing pin?
- Colors that are easy on the eyes and don’t interfere with the text on your pin.
- Fonts that are easy to read as opposed to script fonts that might be hard to read.
- Images that are high quality and not blurry
- Vertical pins as opposed to horizontal pins. Pinterest best practices states the ideal pin image size is a 2:3 ratio “1000 x 1500”
You can create your pins easily using Canva.
Here are examples of pins that I created less than 24 hours ago and the link clicks I received so far.
With this example I didn’t use an image, only text.
This is example is for this blog, not my lifestyle blog.
Now I am going to share examples of pins that I would consider to be hard to read and not ideal if you want to increase your pin link clicks.
This pin is hard to read, the font blends in with the image. Adding overlays can help make the text stand out from the image. Here is another example of a hard to read pin because of the font. I used a script font in all capitals.
I added an overlay but the font isn’t the easiest to read and looks a bit messy. Keep that in mind when you are creating your own pins.
Create fresh pins often
A huge tip that has helped increase my pin link clicks is by creating fresh pins daily/weekly. I have been saying this for a while now. Pinterest’s 2020 algorithm favors FRESH, NEW pins. Every time I create a new pin that I upload and pin manually to my most engaged related board, that pin gets clicks.
You should refrain from pinning the same pin to the same board more than once. If you want to pin the same pin to the same board more than once you should wait at least a few months before doing so. You will see better results when you are creating new pins.
I personally try to create 1-5 new pins daily (depending on my mood) but you don’t have to create new pins that often. That’s just what has worked best for me. I will say, if you aren’t creating new pins weekly, you might not get the results you want.
A question I get asked a lot is how is it possible to create that many pins?
I usually create a new pin design template on Canva weekly and switch the text and image out for each post I create a pin for. It makes it a lot easier. I also use stock photos so that I always have new images to work with. Pinterest doesn’t mind stock photos and I personally find it easier to create pins using stock photos.
Here are some of my favorite stock photo sites:
- Pixi Stock – Also has canva Pinterest templates you can download and use
- Styled Stock Society
- Creative Market
You could also invest in Pin Templates!
What is considered a fresh pin?
You can create multiple different pin designs and link it to the same blog post or link. As long as you aren’t pinning the same link multiple times in a row (that’s spammy!)
A fresh pin consists of a completely new image that you haven’t used before. You should also try creating a new pin design. You want to use different images as well as new titles. You should also experiment with different pin descriptions as well.
Here are some examples of how I switched up my pin for one blog post:
Pay attention to what’s trending on Pinterest
Another cool tip to help you increase your pin link clicks is to pay attention to what’s trending on Pinterest. If you have a blog post that relates to what’s trending, you should create a new pin for that blog post and pin it to your most engaged, relevant board. I also love using the Pinterest trends tool to see when keywords are trending on Pinterest throughout the year. I go over how to use this tool to your advantage in my course as well.
Save time and use Tailwind
It’s recommended to pin at lease 15-25 times sporadically throughout the day. This can be overwhelming for a lot of bloggers. If you don’t have the time to pin consistently every day on Pinterest then I definitely recommend investing in Tailwind. It’s a pin scheduling tool that makes it super easy to schedule your pins so you are pinning consistently throughout the day without spamming.
They also have awesome perks like board insights (this helps you see which boards are performing the best, bringing you the most repins and engagement)
PLUS they have Tailwind tribes. You can join Tailwind tribes related to your niche. Once you join them you can share your pins to the tribe so other members can schedule your pin to their queue. This gets your pins in front of more eyes.
Take a Pinterest course
If you really want to make sure you are doing all you can to grow your blog traffic using Pinterest then I definitely recommend investing in a Pinterest course.
Pinterest with Ell breaks down everything you need to know about growing your blog traffic using Pinterest. It is updated to make sure you are using strategies that work with the 2020 Pinterest algorithm.
What’s included in Pinterest with Ell?
- Step by step to setting up your Pinterest properly for SEO so you can target the right audience
- Pinterest strategies to help you grow your blog traffic (how often to pin, where to pin, how to pin, and creating a pinning strategy that works for your audience)
- How to use Tailwind step-by-step in a way that benefits your blog traffic
- How to use Pinterest to make money
- Keyword research tips
Here’s what others have to say about Pinterest with Ell
Purchase Pinterest with Ell HERE
I hope you found these tips helpful, now let’s get you more pin link clicks!!!!
Great post! I’m gaining some momentum on Pinterest but these changes to their algorithm keep throwing me off! I’m going to start applying some of these tips daily to my Pinterest pins. Thank you for sharing!
Thank you so much Ann!! (: It’s also a slower month for most bloggers. Changes can be frustrating but I have faith they will eventually work in your favor!
Love this post! I got the e-book too and it’s helping a ton! Great way to drive more traffic to my blog, thank you!
This makes me so happy to hear! Thank you so much!!
MiMi | Modern Momsense says
Thanks for sharing this information Elle! I’m curious, if you create multiple pins for a single post, do you pin all of them to the same board?
Typically I create multiple pins for a post and I shedule them over time to relevant boards. After reading this post I’m wondering if I create new pins for existing posts, would it be recommended to pin them to the same boards?
As long as the pin image is switched up then you can definitely post it to the same board 🙂 So glad you found the post helpful!