It’s time for another Boss Girl Bloggers member spotlight! Today I have the pleasure of sharing an interview I had with Alyse, the creator of Things To Do In Salem. I am extremely excited about this one! As someone who has grown up in Massachusetts, I can appreciate Salem and the history it holds. I love that Alyse is very niche specific! She focuses on sharing tips and things to do when visiting Salem MA. I think a lot of bloggers will find her story helpful since she is niche specific, so let’s dive into her journey!
BGB Member Spotlight Interview with Alyse
How long have you been blogging and when did you start?
I started Things to do in Salem about three years ago. I had dabbled in other blogging adventures previously, but none of them truly stuck. None of the topics were ones I felt passionate enough about to commit to and want to stick to long term. I have been in love with Salem for the last ten years, so when I started creating a website about it, it fit naturally. I have been publishing content every day since then and haven’t looked back.
What does the Boss Girl Bloggers community mean to you and how did you come across it?
The Boss Girl Bloggers community has been important to me for a way to read about others’ experiences in their own blogging adventures. Knowing there are others who hit the same hiccups, who deal with the same ups and downs in their journey, who want to express their creativity through their blog, etc. has made all of the difference. I regularly browse the topics being discussed, click on others’ blogs to check out what they are doing and take it all in.
What has been your biggest struggle when it comes to blogging? How did you overcome it?
I think the biggest struggle for me when it comes to blogging is information overload. I am sometimes guilty of “collecting information” from so many sources, downloading resources, bookmarking websites, etc. Instead of focusing on trying different approaches to blogging and affiliate work, I am just keeping info and staying stagnant instead of trying them. I overcome this by making sure that after I download and read new info, I put it into action and see how it works for me. Keeping myself actionable and accountable helps me mitigate this.
What is one thing you wish you knew before you started blogging?
One thing I wish I knew before I began blogging is how important a solid newsletter can be. I neglected my newsletter for the entire first year of running Things to do in Salem. The sign up form sat in a footer area on my website, collecting dust. Finally I switched newsletter companies over to Mailerlite, set up a pop up on my website to prompt visitors to sign up with a freebie offered and committed to weekly emails. Since then, I have grown my list and consistently see traffic coming in from those emails.
What has been your favorite part about blogging?
My favorite part of blogging has been the businesses and people I have been able to work with. I have collaborated with many businesses in Salem, other bloggers online, made new friends and more. The people who have shared this journey with me have made it so enjoyable. I have been able to experience and do things I wouldn’t have otherwise been a part of without my blog and I am forever grateful for the wild and fun ride this has been.
What are your blogging goals?
My blogging goals include scaling up my presence on social media, collaborating with more independently owned accommodations like bnb’s and inns, collaborating with a few local work space businesses and even starting a new podcast!
Where can we follow you?
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