7 Mindset Shifts For Content Creators & Business Owners

Last Updated on January 23, 2022 by ellduclos

7 Mindset Shifts to Take your Blog to the Next Level

Do you struggle with mindset when it comes to creating content, starting a blog, or going after your business goals? Whether you have a small business or you create and share content online, I want to talk about some of the limiting beliefs that often cause us to self sabotage. These 7 mindset shifts will help you work through some of the most common limiting beliefs that lead to many content creators and business owners giving up and burning out.

I have dealt with a lot of these limiting beliefs myself. Know that if you relate to any of these, you are not alone! These are struggles that many content creators and small business owners go through on a daily basis.

So let’s jump into it!

---

---

---

Stop Stressing Your Numbers

As a content creator and business owner one of the most common limiting beliefs we have usually relate to our numbers. When we see our numbers decrease, we tend to get triggered.

It can be so frustrating to see our numbers go up and down. Whether it be social media followers, website traffic, or sales. Those numbers are always stressing us out!

But here’s the thing… it is more than normal for numbers to go up and down. If there’s one thing I learned from content creation and selling my own products and services is that there are busy seasons and there are quiet seasons. There will be busy days and there are going to be quiet days. You’ll have a really amazing year and other times you may have a trying year.

This journey is a never ending up and down ride. Your analytics are going to go up and down all the time, no matter what platform you are using!

There are usually many reasons for this. Whether it be because one day your audience is more active than the next day, or whether it’s seasonal traffic. You could have content that you pinned go viral one week and then drop back down the next. It’s all normal.

Don’t let the numbers distract you. It doesn’t mean you are failing and it doesn’t always mean a strategy isn’t working.

The thing about marketing is that we are always tweaking our strategy! Constantly making adjustments when we figure out what is working and what is not working. Not to mention, algorithms are always changing and unfortunately we need to adjust our strategy when these changes occur.

However, when it comes to marketing I’ve started implementing what I’ve learned about law of attraction and manifesting into my strategy.

When it comes to the law of attraction and manifesting, you don’t want to create resistance because resistance is what blocks you from manifesting.

When you see your numbers begin to decrease and you start to panic, stress, or freak out, this creates an energy of resistance. You are now slipping into, what I like to call, “survival mode” mentality,

It’s a mode of chaos, panic, and STRESS! These are all low vibrational energies.

Instead we want to flip this. We want to ground our energy and come from a place where fear and stress isn’t overtaking our mindset and body.

We want to believe that the sales are going to come, the traffic will come back, and even if it doesn’t, you will be okay. Everything is going to work out.

 You want to know what else creates resistance? Constantly tracking our numbers. Trust me, I know it’s really hard not to want to check our analytics and sales daily, but this causes resistance.

Have you ever realized that when you aren’t stressing over the traffic or sales coming in, they tend to come in more frequently? 

When we have enough we tend to not stress and usually that energy brings in MORE, but it’s in those moments where all of a sudden we feel like we don’t have enough that we start to stress about when more is going to come. This creates lack energy and causes that resistance.

When you are focusing on what you lack, you are only going to attract more of it because we attract what we focus on. So what if instead of focusing on what you’re lacking in your numbers, you focus on what you do have coming in.

Even if one day you have 100 sales and the next day you have 50. Instead of thinking “wow i don’t have that extra 50 sales today like I did yesterday.” You think “Wow I got 50 sales today and I am grateful for that, let’s see what I can tweak moving forward to continue the momentum.”

When you feel yourself moving back to a lack mentality, try to check yourself.

Let Go of your Need for Instant Gratification

Let’s face it, we live in a world of Instant gratification, so when we don’t see the results we want instantly, we start to feel defeated. Especially as creatives and business owners.

We also often attach ourselves to the outcome which almost always ends with disappointment.

Like when you set a goal of,  “I am going to aim for 2,000 new followers this month” and then you attach your state of being to that outcome. Thinking you will feel proud, accomplished, and happy when you reach this goal.  Next thing you know, the end of the month is here and you didn’t reach your goal so you feel defeated.

When it comes to setting goals and wanting results, we need to detach from the outcome. That’s how manifesting works too! When we attach to the outcome we cause resistance.

Don’t let the outcome determine your  happiness or your worth. And don’t let the outcome determine how proud you are of your hard work.

The truth is, If you put in the effort and get no new followers that month, you should BE PROUD regardless, because you tried! You put in the work and that’s what truly matters.

Creating and growing your business and online presence takes time. It’s not going to always give you overnight results. It may not even give you the results you want within a year. Being a content creator taught me a lot of patience. It’s that patience and dedication that will take you all the way.

Instead, try to show up daily as the person who already has those goals that you set achieved.

If you want to grow by 2,000 followers, show up feeling as if you already have that audience. Don’t focus on the fact that you don’t have that audience yet because again, that’s lack and the lack mindset is what we are trying to move away from.

Losing Sight of Authenticity 

I know when I say this it can sound like a bad thing, because of course we want to show up authentic as a content creator.

But it’s actually SO EASY to lose sight of our authenticity. This usually happens when we forget why we started creating content in the first place. When we start to put too much focus on the numbers and when we start to let the opinions of others get to our head. It can happen when we choose to create content for our audience and let go of creating content that we actually enjoy.

Especially when there is a lot of marketing content out there that pushes us to make the focus about our audience and pushes us to analyze the crap out of our content in order to reach our numbers and goals.

I get that, I do.  YES, you should be creating valuable content that your audience wants, but there needs to be a balance. If you are putting out content that your audience wants, but that you don’t enjoy, you are going to burn yourself out! You are going to lose your drive to create content because content creation is going to start feeling like a chore.

When I first started creating content it wasn’t because I was focused on the income or how many views I was getting. I started my blog because I wanted to share my experiences, have an outlet for my creative passions, and because I enjoyed writing.

However, when the content I created took off, I started to shift my focus. I started to care way too much about what I thought people wanted from me rather than asking myself “do I actually enjoy creating the content I am creating?”

You need a balance! Now I only create content that lights me up inside. Content that makes me excited to create. It’s that spark and passion that I needed back. Through taking that break away from creating content on this blog, I was able to ask myself the hard questions. I figured out what mindset shifts I needed to make in order to create content on here that I enjoyed again.

And you don’t have to feel guilty about that either!

Some of the questions I asked myself were:

1. Do I enjoy creating the content I am creating?
2. What limiting beliefs do I have when it comes to content creation?
3. What kind of content lights me up inside and makes me feel excited to create?

These questions can help you find your voice again because it is easy to lose it at times, and that’s okay, but you want to find that passion again!

When it comes to limiting beliefs and content creation, you can figure this out by asking yourself, why am I not creating the content I enjoy creating?

Perhaps you believe you will lose your audience, or you believe that you won’t be able to attract an audience because no one will be interested in the kind of content you want to create. Maybe you believe that you won’t be able to monetize the niche you enjoy. These are all the limiting beliefs holding you back. It’s time to re-write those beliefs.

Dealing with Burnout

The burn out is REAL as a content creator and business owner. In fact, burn out is real no matter who you are. It is so easy to burn ourselves out. Sometimes we want to take it all on and before we know it, we have no more room left on our plate.

It’s okay to say no. It’s okay to cut back on how many times you publish a new post, it’s okay if you can’t say yes to every client that comes your way, and it’s okay if one week you can only push out half the amount of content you pushed out the week before.

One of the most beneficial investments you can make as a business owner and content creator is outsourcing! This can help you free up your time while still getting the tedious tasks done.

Make sure you are being reasonable with your time.

Stop Comparing

It’s really hard to not compare our content to other content creators, especially when there’s a lot of content out there that talks about results and income. The important thing to remember is that your journey is uniquely YOURS! There is no one out there who is going to have the exact same journey as you, so you have to let go of the need to compare where you are at to those around you.

There are so many different variables that come into play when it comes to how someone got to where they are.

Comparing can lead to self doubt. We need to shift that mindset.

When you see others succeeding, use that as motivation and inspiration! If they can make it happen, so can you!

We create our reality which means we can create experiences into existence through our mind. Every experience you go through is created by you! (crazy, I know, but it’s true)

When you start to see others around you succeeding at something that you have been wanting to achieve, it’s because you are so focused on achieving that experience, that you are starting to attract and create these experiences happening all around you.

This is a huge indication that your turn is very soon! Don’t let feelings of frustration, jealousy, anger and whatever else sabotage your journey

Imposter Syndrome

Many content creators will struggle with imposter syndrome. This is when you start doubting your work and usually this stems from a lack of confidence. Figuring out where this mindset stems from and then re-wiring those limiting beliefs and self doubts can be a game changer.

Maybe you have been rejected in childhood which causes a self doubt wound, perhaps you had your work constantly criticized by others, or people are always making you second guess yourself.

If you have feelings of self doubt and you start feeling like an imposter when you create your work, chances are there is a disconnect between you and your intuition. Building trust within yourself is going to be so important for overcoming imposter syndrome.

It’s going to be important to learn to trust in yourself and know that you are in fact, an incredible creator regardless of those self sabotaging thoughts that try to get in your way.

There’s many ways you can build up trust within yourself:

• let go of the need for external validation. Instead of looking for validation from others, give that validation to yourself
• Don’t ask for opinions on if you should do something. Just do what you think you should do. If you want to create a new blog post, do it! If you want to start an online business, start it and don’t ask someone else if it’s the right choice.
• Always go with your gut feeling, that feeling you get when you just have this knowing of what the answer is. The first answer you get is usually the right one, follow that intuition

Who Cares About External Opinions

This kind of ties into the last point I mentioned. It’s so hard to ignore the opinions and judgements of others. I personally let judgement from others get in my head last year.

But what I’ve learned is that I know what I am capable of. I know that the content I create is valuable content and I know that I put a lot of hard work into creating content, why should I let an external opinion affect me?

Usually judgements that others have about your content is just a reflection of them and their belief system. Our opinions are really just a reflection of our belief system.

Like if someone looked at my content and thought that I didn’t appear to come off professionally in their eyes because I don’t stick to a set routine where I post content on a specific set of days. I have a really laid back personal approach and i do things my own way rather than follow the set instructions that a lot of marketing bloggers give, so they are quick to judge my approach.

That’s a reflection of their beliefs. They believe in order to be seen as someone who is taken seriously in this niche you need to follow a set structured way of blogging.

But that’s not my belief, I believe that if you want something bad enough and you show up authentically as a creator, you can be successful regardless. You will always attract the right people who are meant to find your content.

At the end of the day, why do I care how they view me and my content. They aren’t my ideal audience anyway.

I like to play this game with myself. Essentially I create this mindset where every person I come into contact with is just a reflection of my consciousness. So if I come across someone who is unfairly judging me, I take a step back and I ask myself, why am I being hard on myself about my content right now?

When this happened to me over a year ago, I hadn’t been on my healing journey yet and I didn’t view these situations this way.

Looking back what I realized was that I got triggered by their comments about my work and that’s because I had so much doubt in myself. Their comments reflected my lack of confidence back to me. Their comments also triggered me to realize that I was no longer in alignment with my content. I needed to reevaluate what content I really wanted to create, and ultimately it all lead to my break from my Boss Girl Bloggers content.

That break also lead me to my healing and spiritual journey and I am so so grateful for that. Everything happens for a reason, and when I look at the interactions I have with others as a reflection of my own consciousness, I don’t take the haters to heart anymore. 

Now I’m not saying that the interactions I have with others aren’t real, and I still know they are real people, but I am a big believer in the fact that we subconsciously create the experiences we go through in order to learn lessons, emotions, and trigger those unhealed wounds.

As you start to build up your confidence, do that inner work, and change your mindset, you will see a huge shift in your reality. There will be people who love your content and people who will judge your content, but why let a handful of haters overpower the love you will and do receive?

If you put your hater or couple of haters in a room with your supporters, I promise the supporters would be WAY louder than the haters. You wouldn’t even recognize them hating. Just mute those voices that are trying to distract you from your passion! Look for the love! Remember, what you focus on is what you attract.

---

Anyway, I hope this helped in some way! I know what it’s like to feel defeated, we all have our tough seasons, but I am rooting for you!!! 💕

Sending you lots of love,

Until next time!